About us - Shopping in der Thuner Innenstadt

Thuncity / Innenstadt-Genossenschaft Thun (IGT)

What is THUNcity?

  • THUNcity is the lobby and marketing organisation of the retail trade, service providers and restaurants in Thun. With its activities, it specifically promotes the unique catchment area between Bern and the Bernese Oberland all the way to the Valais. More than 250,000 potential customers move through this area.
  • All members of the Board of Directors (self-employed company managers or executives) work for THUNcity without remuneration or expenses.
  • Innenstadt-Genossenschaft Thun (IGT) is the legal name. In communication (written and oral) the name THUNcity is used.
 

What is THUNcity doing?

THUNcity promotes and revitalises the city centre through:

  • Marketing measures to revitalise the city centre
  • Representation of members' interests vis-à-vis authorities and the press on structural and planning issues
  • assumption of coordination tasks
  • Participation in working groups and commissions
 

Diverse marketing measures

  • Die THUNcity-Geschenkkarte bringt direkt Kunden in die Geschäfte
    • The THUNcity gift card brings customers directly into the shops
    • The annual turnover is around CHF 2.2 million (as of 2021).
    • Many companies also use the THUNcity gift cards as employee gifts.
    • THUNcity takes over marketing, handling, collection, printing and production
  • Supra-regional umbrella advertising for the city centre as a shopping destination in various media. Advertisements in daily and weekly newspapers. Competitions on BEO radio, advertisements in "Thun-Magazin".
  • Co-publisher of the Thun magazine with "own" prominently placed "shopping story" in the city centre, where members are also presented
  • Promotion, marketing and implementation (permits etc.) of the two Sunday sales in Thun city centre
  • Organisation and realisation of the Christmas Event on the occasion of the switch-on of the Christmas lights
  • Sponsoring and support of various activities in the city centre (Wasserzauber, Ironman, cabaret, Winterzauber, Christmas market, castle concerts, etc.)
  • "Thank you day" together with the market drivers, thank you gifts are distributed to the visitors of the city centre
  • Internet presence at www.thuncity.ch with various search and linking options, as well as a competition and regular news postings. Online shop for THUNcity gift cards
  • Social media presence (Facebook, LinkedIn and Instagram) under the name THUNcity with the possibility to "link" and "post" own actions.
  • Discounted participation in marketing activities (co-marketing), e.g. in the Thun Magazine (a cooperation between the City of Thun and THUNcity, published 6 times a year with a circulation of over 60,000 copies), Lake Thun Shopping Guide (a cooperation between the City Marketing, TTST and THUNcity), etc.
  • THUNcity coordinates and finances the Christmas lighting throughout Thun city centre. It is also responsible for the maintenance and storage of the same
  • The flag decorations in the Old Town and Bahnhofstrasse are organised and co-financed by THUNcity. (with the support of the city)
  • Support for the two large markets in the old town (Easter and Advent markets)
 

What can you expect from THUNcity membership?

  • High level of information about activities
  • Direct information on structural and planning issues
  • Perception of your concerns and suggestions
  • Access to information exchange among active service providers
  • Increase in turnover through THUNcity gift cards
 

Representation of interests vis-à-vis authorities and the media

  • The board takes up suggestions and concerns of the members and advocates for them
  • The concerns of the city centre are actively represented and communicated to the authorities and the press.
  • Cooperation with the city marketing. Strategic, as well as project-oriented with special campaigns
 

Assumption of coordination tasks and information platform

  • The board takes up suggestions and concerns of the members and advocates for them.
  • The concerns of the city centre are actively represented and communicated to the authorities and the press.
  • Cooperation with the city marketing department. Strategic, as well as project-oriented with special actions
 

Participation in working groups and commissions

  • The board members are in regular contact with chief officials and members of the municipal council at the City Commission to discuss issues specific to the city centre.
  • Active participation in the traffic group of the city of Thun in order to enforce the concerns regarding accessibility and quality of stay.
  • Participation in the accompanying group on measures to flank the car parks
 

What does THUNcity membership cost?

cooperatives

  • Retail trade businesses according to a self-assessment of the turnover made
  • Service companies
  • Banks and insurance companies according to categories
  • restaurants according to the number of seats
  • House owners according to official property value (confidential information can be obtained from the THUNcity office).
 

What is your money used for?

  • to promote Thun city centre
  • to sponsor events to revitalise the city centre
  • for marketing activities
 

How do you become a member?

It's very simple! Register at our office:

THUNcity 
Obere Hauptgasse 3, 3600 Thun
Tel. 033 222 14 14
Contact via online form